.png){kind=small}
Bridging Creativity & Technology to Accelerate Your Business Growth
THANK YOU & WELCOME
I’m Craig Wilson — a Creative Technologist and MIT-certified AI Strategist with a global track record in digital transformation, branding, marketing, and media production.
My career spans multiple industries, including energy, defence, real estate, music, entertainment, and leisure — where I’ve helped organisations achieve rapid growth through a strategic blend of customer value proposition development, creative media, and intelligent targeted marketing.
Today, I also help businesses adapt and thrive in the age of AI, by building scalable strategies that accelerate content creation, sharpen decision-making, and deliver tangible results — without losing the human voice.
NOTABLE ACHIEVEMENTS
-
Led global strategic marketing campaigns that quadrupled engagement across multiple B2B sectors, including energy and defence
-
Led the development of bespoke competitive intelligence software used to track contract awards, financial data, and enhance decision making
-
Secured an international recording contract with global distribution in 25+ countries for a music project that combined branding, licensing, and media strategy
-
Certified by Massachusetts Institute of Technology (MIT) in AI Strategy, achieving the highest possible grading distinction, across all modules
-
Awarded 5 MIT Exemplary Badges in my pursuit of an MIT Executive Certificate in AI Strategy & Product Innovation
LEARNING CENTRE
CREATIVE & STRATEGIC EXPERTISE
A cross-disciplinary skill set built over two decades of hands-on experience — blending content creation, brand strategy, digital marketing, and data-driven decision making to deliver results that are both imaginative and effective.
-
Strategy Advisory - Rooted in Michael Porter’s strategic principles, I help businesses define clear positioning, evaluate competitive advantage, and implement focused strategies for sustainable growth.
-
Customer Value Proposition - Defining and refining what makes a brand valuable, relevant, and distinct to its target audience.
-
Marketing Management – A collaborative, flexible solution for organisations that require strategic guidance, media & content creation, and strategic marketing support.
-
Video Production - Creating high-impact video content with a strong focus on brand, narrative, and visual clarity.
-
Foundational Motion Graphics - Applying clean, purposeful animation to elevate digital content and enhance viewer engagement.
-
Graphic Design - Designing sharp, brand-aligned visuals for print or digital platforms with an eye for storytelling and impact.
-
Generative AI - Leveraging generative AI tools to enhance creativity, accelerate content creation, and unlock new formats.
-
Social Media Automation - Implementing intelligent automation to streamline content delivery, scheduling, and engagement at scale.
-
Synthetic Media Production - Producing AI-generated video, voice, and visual assets with realism and intent.
-
Music Production - Crafting original compositions and sound design that enhance brand identity, elevate storytelling, and create emotionally resonant experiences.
-
User Interface & User Experience - Crafting user-first digital experiences with intuitive design, clear structure, and strong visual identity.
-
Analytics & Data Insights – Interpreting performance data to uncover insights that inform strategy, optimise content, and guide decision-making.
STRATEGIC AI CONSULTANCY
Artificial Intelligence is evolving at extraordinary speed—and its impact on business will be as transformative as any technological shift in modern history. For those willing to act early, AI offers not just automation or optimisation, but a genuine competitive advantage. The key is knowing where to start, and how to do it right.
My experience in intelligent software development began over 12 years ago, when I lead the creation of a bespoke competitive and market intelligence platform for companies in the energy and defence sectors. Since then, I’ve closely followed AI’s evolution—culminating in my completion of three world class programs, delivered by the Massachusetts Institute of Technology's (MIT) and ultimately obtaining an MIT Executive Certificate in AI Strategy & Product Innovation.
Through my strategic consultancy, I help organisations and individuals:
-
Understand what AI is (and isn’t), and how it’s likely to impact different industries
-
Identify early-stage, low-disruption opportunities for AI adoption
-
Develop actionable strategies that prioritise short- to medium-term returns
-
Build the confidence and clarity needed to move forward with intelligence
CONTACT ME
Explore the endless possibilities of leveraging advanced AI solutions to transform your business landscape. Embrace innovation, drive efficiency, and unlock unprecedented growth potential.